Brand Positioning in Cape Town, South Africa
Brand positioning process
Brand positioning is a smart way of organising and changing consumers’ thinking patterns about your brand. The idea is to create an impression in the consumer’s mind, and to communicate that brand’s specific positioning to the target market. This is a skill that Ron Silke Marketing Solutions has mastered. Brand positioning has everything to do with the consumer and the brand. There are also many other factors that come into play that an astute brand manager must take into account, such as the 4Ps, the 4Cs (the latest way of doing brand positioning) and the product life-cycle.
These are but a few of the things that play a role in marketing and
brand positioning. Once the formula has been put together, this allows
brands to increase their market shares and help your company increase
turnover and profitability.
Brand positioning also has a lot to do with the market and how it operates. Finding solutions for companies and coming up with brilliant ideas to help companies solve brand problems is also part of brand positioning. What is also important is choosing a niche market; once this is done it is smooth sailing from there. Ron Silke Marketing Solutions is one of the few companies in the country to have learnt this useful skill and we have made it work for many companies. For a better future for your company, get the help of a Brand Mechanic from Ron Silke Marketing Solutions.
Positioning and sometimes re-positioning – has revolutionised the way products are advertised and promoted. It’s the first body of thought to deal with the problems of communicating in our over-communicated society. With this approach, a company creates a “position” in the prospect’s mind – one that reflects not only the company’s own strengths and weaknesses but those of its competitors as well. We can show you how to adapt, compete and succeed in today’s over-crowded marketplace. Global marketing expert Ron Silke provides a must-have arsenal of proven marketing and sales techniques as well as business strategies specifically designed for our current economic climate. We can show you how to beat the competition, change with the times and manage a crisis. Even if your company is doing well, these cutting-edge marketing observations can keep you on top of your game and ahead of the pack. Understanding the mindset of your consumers is half the battle. Winning in today’s world is often a matter of “repositioning”. It’s how you rethink the strategies you’ve always relied on. It’s how you regain the success you’ve worked so hard for. It’s how you win the new battle of the mind.
As part of a positioning programme “Maalox” was successfully re-positioned as an antacid that “relieves heartburn when you need it most”, "Essentiale” as a hangover remedy that “helps your liver cope”, Emperors Palace as the “palace of dreams” and Steers as “flame-grilled, real food made real good”.
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